conventions of a music video

lyrics:
normally create a general feeling/mood/ sense of subjects rather then meaning.


Music:
tempo influences the editing.

Genre:
can be reflected in types of mise-en-scene/themes/camera or editing style. has own music style/icongraphy.

Camera:
makes the meaning obvious. The Angle and shot distance all play a part in the representation of the artist/band.

Editing:
fast cutting montage it normally most popular also depending on genre but can fit more action into the video when using this technique. Making many of the images impossible to grasp on first viewing, so ensuring numerous viewing. This offers different kinds of pleasure for the audience. (Voyeuristic pleasure)